Apple is expected to unveil its new Chief Executive Tim Cook this week.
The Apple chief will be in attendance at a special event at the Apple Store in Cupertino, California, on Tuesday.
The event is set to be streamed live online by Apple.
Cook will be the third man to lead the company, following CEO Tim Balsillie in 2011 and CEO Tim Joly in 2013.
Apple has long maintained that it will make no public announcements about Cook until the new year, but this will be his first public appearance since becoming CEO in March.